MakeUp in Los Angeles is partnering with the international trend forecasting and consultancy agency Cosmetics Inspiration & Creation Forecasting, to present "The Forecasting and Innovation Corner" at the company's booth, K49.

The theme of the agency’s 2025 forecasting report is "The Age of Resonance: A New Era of Interconnected Beauty."

Leila Rochet, Chief Inspiration Officer at Cosmetics Inspiration & Creation, says:

“The beauty industry is undergoing a profound transformation, evolving into an experiential and emotionally resonant journey where wellness, inclusivity, and self-expression intersect. Beauty is no longer just about appearance; it has become a powerful medium for creative self-expression, personal joy, and alignment with individual values. Around the world, we are witnessing groundbreaking innovations that not only reflect these shifts but actively empower individuals to connect with beauty on their terms.”

The agency will spotlight four beauty trends and host two "Beauty Talks" events during the show, where Industry leaders will explore the transformative trends shaping the future of beauty.

Book a seat at the Inspiration Bar, where the Cosmetics Inspiration & Creation team, led by Rochet, will decipher cutting-edge product concepts from around the world,

The half-hour Inspiration Bar sessions will take place on both show days, February 12th and 13th, at 11:00 am and 3:00 pm.

Send an email to secure your spot.